News & Events

From Renewable Feedstocks to High-Performance Building Materials: Inside the HIBISCUS Innovation Roadmap

HIBISCUS is redefining the future of building envelopes by replacing fossil-based components with next-generation bio-based alternatives. The project’s mission is clear: deploy safer, circular materials at scale while ensuring economic viability and compliance with stringent European standards.

A complete european value chain
HIBISCUS aims to build a fully integrated European value chain, from feedstock conversion to product demonstration in real buildings. The consortium uses multiple renewable and recycled feedstocks (following the “food first” and cascading use principles) to produce materials adapted to waterproofing, insulation, and carpentry applications.


Key innovations include:
Bio-based waterproofing membranes using pine-based resins and waste cooking oils
NIPU insulation boards free of isocyanates and made from renewable carbonates, amines, and lignin
Bio-based carpentry systems with up to 80% renewable and waste-derived content
The project also explores cross-sector applications in mobility, controlled environments, and cold-chain insulation, extending the impact of the technologies developed.


Demonstrating real-world impact

HIBISCUS will test its solutions in at least two full-scale demonstration buildings, where performance will be validated in terms of fire resistance, thermal efficiency, durability, recyclability, and mold protection. This multi-criteria evaluation ensures compliance with EU regulations and customer expectations.


Transformative expected impacts

By 2039, the HIBISCUS solutions aim to:
Reduce CO₂ emissions by 40% and fossil resource use by 15%
Create 200 jobs across 5 industrial sectors
Generate €50M annual revenue and strengthen EU market leadership in bio-based materials
Improve comfort and air quality in 10,000 buildings across Europe
Contribute to at least 15 new standards and norms for safer, greener materials
These expected impacts align with SDGs 9, 12, and 13.
HIBISCUS is not only designing materials, it is shaping the foundations of a more sustainable, resilient European construction sector.